HI, I’M MOOCH.

Christina Muccio, affectionately known as Mooch, is a dynamic force of energy, purpose, and transformation. From Division I athlete to corporate sales powerhouse, to entrepreneur, investor, and sought-after speaker, Mooch’s journey has always been fueled by one defining trait: drive.

Her career is a testament to the power of self-starting leadership blended seamlessly with a deep commitment to community. Whether she’s coaching high-performing business clients, leading group workouts or networking events, or hosting retreats, Mooch is known for challenging others to push past their limits—mentally, physically, and emotionally. A recognized figure in Boston’s fitness and wellness scene, she inspires people to not only move differently, but to live and lead differently.

Mooch is the Founder of The I AM Brand, a wellness company rooted in essential energy oils designed to awaken the senses and support personal empowerment. She’s also the Co-founder of Sanctuary Wellness, a social wellness community and bathhouse that reimagines the way we gather, heal, and connect.

Often called a possibilitarian, Mooch’s coaching and teaching style is grounded in relatability, empathy, and motivation. Through speaking engagements, corporate leadership workshops, and live coaching experiences, she empowers people to see what’s possible when they operate from their truest, most aligned self.

At the core of everything Mooch does is a simple yet powerful mission: to help others see—and step into—their full potential.